John has more than 18 years of experience in B2B business development and technical sales and 14 years within the Forestals Group. More recently, he is a proud leader of the Forestals Business to Business team. He is a believer that keeping customers at the forefront, during and most importantly after the sale is the only way to do business successfully. John is a motivator who understands that although necessary, targets and bonuses are not the only motivating factors.